Focus Area 3:

Mastering Your Ideal Client and Audience 

  1. What types of people do you love working with most?

  2. Who are you naturally drawn to and who is naturally drawn to you?

  3. What do you truly love to do?

  4. What challenges have you overcome in your life?

  5. How do these challenges relate to who you ideal client would be?


Client Clarity

  1. Make your ideal client a person and give them a name. What’s your ideal client’s name?

  2. What is the approximate age range of your ideal client?

  3. What is the relationship status of your ideal client? Please explain in greater detail.

  4. Does your ideal client have or want children? If so, how many?

  5. What type of career does your ideal client have or how do they spend their time during the day?

  6. What is the religious or spiritual background of your ideal client?

  7. Where is the world does your ideal client live?

  8. Describe your ideal client’s typical day during the weekend?

  9. How does your ideal client spend their time on the weekends?

  10. What are the biggest stresses in your ideal client’s life and career?

  11. How does your ideal client make their buying decisions (emotional, permission based with spouse or supervisor, sleep on it, impulse)?

  12. What fear or frustration would your ideal client gladly and quickly pay to have go away?

  13. What is your ideal client’s disposable income?

  14. How strong is your ideal client’s money mindset?

  15. Why is your product or service right for your ideal client?

  16. Why is this ideal client right for you?


Further identify who is the right client for you by creating an Ideal Client Requirement Checklist.

This checklist will include things that are non-negotiable for you.

See the example below:

Ideal Client Requirement Checklist.png

Ask and You Shall Receive

The best way to gain clarity on you ideal client is to ask them. For this last exercise, you will interview 5 different people that you feel are the perfect ideal clients for you. This could be current clients, past clients. If you don’t have any clients at this time, tap into your circle of influence.

Your interviews should last between 10-20 minutes with each person. Interviewing 5 people is the minimum but feel free to interview up to 20 ideal clients. Be sure to have at least 8 questions to ask your interviewees.

See my sample questions below and create questions that make sense for your business:

  1. Where do you desire your life and business to be in the next 3 months?

  2. What are you willing to do to get there?

  3. How long have you been struggling with gaining clarity in your business?

  4. What type of coach or coaching style do you think would work best for you?

  5. What would be your biggest hesitation on working with a coach to help you meet the goals you mentioned?

  6. What investment would you be willing to make in working with a coach to help you meet the goals you mentioned earlier?

  7. If working with a coach could help you double your income in your business, how much would you be willing to invest to work with them?

  8. What coaching structure do you prefer? 1:1 coaching for 3-6 months and/or group coaching?

Collective Growth

Head over to our Private Facebook Group and share your thoughts, aha’s and realizations about Focus Area 3.

Remember to read a minimum of 15 minutes of wealth consciousness materials each day.